B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities concerning modern-day B2B advertising and marketing. We discuss exactly how the acquiring journey is now totally fragmented as well as the manner in which area structure can aid marketers retake control of the

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other truths regarding modern-day B2B advertising. We go over how the purchasing trip is currently entirely fragmented and also the manner in which community building can help marketers retake control of the dis

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths regarding modern-day B2B advertising. We talk about exactly how the acquiring trip is now completely fragmented as well as the manner in which area building can help online marketers take back control of the dis

Mark Donnigan: It's going terrific, Ben. I am so satisfied to be below on your show.Especially given the value and the necessity of the topic we're going to be tackling over the course of this conversation too, which is one that I assume is actually under-discussed. One that might if not raise some eyebrows, yet might get you some confused appearan